The Ventana Upcycle Partner Program allows companies and individuals to reduce the amount wood and other materials they send to the landfill while providing them with marketing and public relations value. And, it provides us with materials to create environmentally responsible Ventana surfboards and supplies.
We're serious about environmental responsibility. We do our best to minimize production waste, and we want to help other companies do the same.
Benefits of the program for partners:
- A link to your company's website, your logo and/or a brief overview of your company on the product page wherever your wood is used
- Logo and website listing on this partner page
- Social Media promotion on Facebook, Twitter and Instagram with post tags and mentions of your business every time we use your materials in one of our products. (Browse our Facebook, Twitter and Instagram posts to see hundreds of examples.) We have unduplicated reach of over 5000 people...mostly in the Santa Cruz, CA area.
- Email marketing mentions of your business whenever we promote products with your wood. Mailing list of over 1000 people...mostly in the Santa Cruz, CA area.
- Mentions of your company in press releases and media outreach when appropriate. See our press page for examples.
- Use of the Ventana Upcycle Partner Program logo in your marketing materials and online
Ventana received an amazing donation of historic wood from what is arguably the most famous fishing vessel in the world. The Western Flyer, built in 1937, and immortalized in 1941 by Nobel Prize winning author John Steinbeck in his book, The Log from the Sea of Cortez, was lost for dozens of years. It was discovered by a passionate Steinbeck fan and will set sail again in the near future as a state-of-the-art, ocean researcher, but not before its extraordinary wood finds its way into some the most beautiful, performance surfboards in the world...handcrafted by Ventana. Read more in the Monterey Herald.
Video about The Western Flyer
Ventana Master Craftsman, Martijn Stiphout, inspecting Douglas fir and square nails from the hull of the Western Flyer.
Mission Bell's storied, reclaimed wood stock is among the most incredible the world!
In 1959, Mission Bell was started as a cabinet shop that focused primarily on cabinets for schools. As Leonard and Marjorie Scianna were growing their business, they were also growing their young family. Today, three of their sons, John, Mark and Gregg, carry on at Mission Bell.
In 2012, Mark Scianna recognized design trends in millwork moving toward Reclaimed Wood. He saw this as an opportunity for Mission Bell to better serve clients. Starting with the historic Hangar One Redwood, reclaimed from Moffett field in Mountain View, CA, sourcing Reclaimed and Salvaged Wood has become Mark's passion.
Now, the Reclaimed Wood Mission Bell acquires for cabinets and millwork is also available to be incorporated in both residential and commercial projects. These valued materials are distributed by Hardwoods Specialty Products anywhere in North America.
We're proud to have Mission Bell as a partner!
Founded in 1976, the Santa Cruz Guitar Company brought boutique guitar making to the forefront of the steel string guitar business. They have created custom guitars for some of the top names in the music industry: Eric Clapton, Brad Paisley, Jimmy Buffet, Tony Rice, Elvis Costello, Nokie Edwards , Jerry Garcia and hundreds of others.
They provide Ventana with offcuts of exotic, sustainably grown woods used in the production of their outstanding, custom guitars.
Martijn Stiphout and Richard Hoover at Santa Cruz Guitar Company
The mission of the nonprofit Monterey Bay Aquarium is to inspire conservation of the oceans. Today, 30 years after opening, the Monterey Bay Aquarium is a showcase for the habitats and sea life of one of the world's richest marine regions. More than 35,000 creatures representing over 550 species fill 34 major galleries. With nearly 200 exhibits in all, the Aquarium is a window to the wonders of the ocean.
The Aquarium has provided Ventana with old benches from inside the facility. The wood is beautiful, sustainably grown, clear heart Alaskan cedar. It will make for outstanding surfboards and supplies!
Martijn Stiphout and Marlene Brown, Maintenance Engineering Purchaser, at the Monterey Bay Aquarium
Whole Foods Santa Cruz donated reclaimed, redwood boards that were used in a store display to explain their values to customers. We’ll be reclaiming them again for use in surfboards and handplanes! Thanks to surfer, shaper, and Store Team Leader, Seth Wyland (and son Milo) for the donation!
Learn more about the Whole Foods Core Values, including their focus on environmental stewardship.
Uncommon Brewers brews beers aimed towards the less explored regions of craft brewing. They're looking for subtlety in flavor along with interplays of malt, hop and spice that enhance each other and bring something new to their beers.
The had two left over pieces of incredible redwood slabs that were used for tables that they generously donated to us. We're very excited to make use of offcuts!
Johnny Rice was a legendary shaper here in Santa Cruz. His wife, Rosemari Reimers-Rice a former professional surfer donated to Ventana a selection of amazing wood used by Johnny in his shaping bay.
Hear her explain the provenance of some of the woods...
Located in Santa Cruz, California and founded by Sean Venus, Venus Spirits is producing organic small-batch whiskey, gin, aquavit and blue agave spirits. For Sean, opening a craft distillery on the West Coast is a blending of entrepreneurial spirit and a love of whiskey.
Venus builds bold flavors that start with locally sourced and organic ingredients. Their spirits are distilled in hand pounded copper alembic stills. A little bit of ocean air, a touch of precision and some time result in extraordinary handcrafted spirits.
We're stoked to have a set of charred, New American Oak Barrels used to age Venus's Wayward Whiskey and El Ladrón Blue Agave. We'll be putting them to good use in the form for Ventana surfboards and handplanes.
Jessie Kendall-Bar has a wood story that is almost as incredible as her talent! We have a great collab in the works, including some projects with wood from Jenna Judge, Phd's wood fall research project. The wood was submerged to 3100 meters (>10,000 feet) for 2 years as part of Jenna’s experiment. You can read the research paper associated with this project here.
Jessie is a PhD student studying Marine Mammal Physiology and Neuroscience in the Costa and Williams’ labs at UC Santa Cruz. She studied Marine Science and Integrative Biology at UC Berkeley. Jessie loves art and science and in particular how they can combine to vividly depict the underwater world.Her research interests include animal behavior, physiology, and neuroscience, especially concerning cognition, mating, and sleep. Read more about her research here.
She loves to free dive, scuba dive, swim, surf, sail, bike, and hike. She is also a talented artist and photographer. Take a look at some of her illustrations and photography. We especially love her wood-burning pieces, some of which use wood from the other Ventana Upcycle Partner Program participants.
Locus Surfboards (Instagram: @locus_surfboards) is a Santa Cruz-based, eco-friendly surfboard builder All of their surf crafts are ECOBOARD verified by Sustainable Surf. Locus makes some of the most performant, hand-shaped and glassed boards we've ever had the pleasure of riding!
Schultz Construction is a third generation, full-service general contracting firm. As builders, it is a matter of integrity and pride for Schultz Constuction to competently construct whatever their clients and designers call upon them to build; it is their commitment to do so as green and sustainably as possible. If you are looking to build your dream home, create an addition to your existing home, or in need of general contractors to remodel and transform your residence or business call Schultz Construction for a consultation.
Schultz Construction and their employee, Tom Castro (pictured with his Ventana Redwood Longboard), have provided Ventana with a variety of wood species offcuts to use in our surfboards, handplanes, and more.
Made in Pescadero is a working gallery, designing and handcrafting the very finest custom furniture, art and accessories by the area's most talented craftsmen and artists.
We'll be using their beautiful offcuts in our surfboards, handplanes and surf supplies!
Woodworker René Gaudette, Monterey Bay Aquarium Teen Conservation Leader volunteer and employee of Houstons Home Improvement & Repair (email), was inspired by Ventana's sustainable product development approach. René has been working on the restoration of renowned author and Nobel Prize winner, John Steinbeck's cottage house on 11th Street in Pacific Grove, CA. René generously provided us with a number of redwood boards removed from the foundation, bathroom and enclosed porch of the home. The cottage was originally owned by Steinbeck's father and was John's residence beginning in 1928 when he and his wife, Carol, returned to the area. John published his first novel, Cup of Gold, the following year.
John Steinbeck's father had the 3-room summer cottage in Pacific Grove built in 1903, and throughout John's childhood the Steinbeck family frequently spent weekends at the house. When John married Carol Henning in 1930, his parents allowed the newlyweds to live in the cottage rent-free so that he could pursue his writing career: "Financially we are in a mess, but 'spiritually' we ride the clouds," Steinbeck wrote shortly after their move to the cottage. John and Carol lived there until 1936. In 1948, John returned to the cottage after separating from his second wife, Gwyn. Even after a 1950 move to New York City, where he would live for the rest of his life, the Pacific Grove cottage remained a touchstone: "I long for it with almost a pain sometimes," he wrote to his sister Mary in 1955. "...it has a pull almost irresistible. I have never slept in my life as I can sleep there." - Eric Mora, Marketing and Membership Coordinator at the National Steinbeck Center
We have created some amazing surfboards and handplanes using the Steinbeck wood and other reclaimed lumber from the Monterey Bay area. We are also able to create custom surfboards from this wood. We will be donating some of the proceeds from the sales of these boards to the National Steinbeck Center.
Every piece of furniture from Kochlacs Wood comes with a story. This story takes root in the oaks, walnuts, cypress, madrone, and redwoods that have towered over us, soaking in the California sun for a lifetime. These trees have personality and beauty that only comes with age and are cut only when the tree is considered a threat to its surroundings or has succumbed to disease does it begin its second life in our homes and businesses.
Kochlacs Wood allows customers fully custom furnishings through picking the specific slabs, injecting their own style into the process, and allowing the craftsman to tailor the piece to its final setting.
Text by Scott Bauhs
Matt Berger of Sk8Makers is working on a cool book, “The Handmade Teardrop Trailer”! He stopped by for some guidance on Entropy Resins epoxy usage and fiberglassing and became our newest upcycle partner with his donation of redwood offcuts! Thanks, Matt!
The American road trip is a century-old tradition celebrated by families, friends, and individuals for as long as there have been roads. This obsession with the road has propelled an industrial revolution in the camper, trailer, and RV industry. Matt Berger's book The Handmade Teardrop Trailer: Design and Build a Tiny Camper from Scratch hands you the keys to craft your own great roadtrip adventure.
Resting on spectacular, ocean view, hillside acreage in the Santa Cruz Mountains, the Soquel Vineyards boutique winery was established in 1987 by twin brothers Paul and Peter Bargetto and friend, Jon Morgan.
Soquel Vineyards recently won two Double Gold Medals and five Gold Medals at the San Francisco Chronicle Wine Competition! They farm organically, and they specialize in Santa Cruz Mountains Appellation wines and classic Cabernet Sauvignon. In keeping with their wine-making philosophy, the threesome limit their production to fewer than 10,000 cases annually - yielding truly exceptional wines.
Soquel Vineyards provides Ventana with French Oak barrels that were used to age their award winning wines.
Peter Bargetto and Martijn Stiphout at Soquel Vineyards
Khordz are "mugs that make a difference." The goal of Khordz is to get others excited about keeping plastic out of landfills, off the beach and out of the ocean. They aim to help support those who make it their mission to protect the ocean and ensure that everyone can enjoy the beauty and resources it offers. Khordz mugs are created in Santa Cruz, California using glass jars and 25 feet of paracord that are made in the U.S. The mugs are hand tied, microwave and dishwasher safe, and we carry a special version of them here at Ventana.
Paracord is a very strong leash cord material. So we've partnered with Khordz to use their offcuts for our popular, Save-A-Surf tool. Khordz keeps the left overs out of the landfill, we reduce our production cost and pass the savings on to you...the buyer of a responsible surf product with outstanding craftsmanship. Everyone wins!
Brown Felicetta Designs is a full service cabinet shop that has been creating beautiful, custom cabinetry in the Bay Area for over 10 years. They strive to be one of the premier cabinet shops in the area while keeping their prices affordable.
Brown Felicetta provided Ventana with beautiful wenge and teak offcuts that are now making their way into our surfboards.
O'Neill Wetsuits are as good as it gets. This Santa Cruz company invented the surfing wetsuit and has been keeping us warm, comfortable and protected for decades.
Knotty Hole Woodworks has been creating custom cabinetry in Northern California for 35 years. They have an extremely streamlined process to ensure quality from start to finish. Knotty Hole understands the importance of conserving what we have. In keeping with this mentality, they work to minimize waste in their shop and only use FSC certified woods. Their shop uses modern and sophisticated machinery which ensures precision cuts and minimal waste. The waste they do generate is recycled whenever possible.
Ventana is helping Knotty Hole Woodworks upcycle some of their offcut woods but utilizing them in the creation of new surfboards, handplanes and surf supplies. We're proud to partner with outstanding companies that share our values like Knotty Hole .
Handcrafted here in Northern California, each Potaito Board is constructed with three layers of upcycled, fine exotic hardwoods. A custom cross-grained core adds the strength longboards need for day-to-day use while creating beautiful detail that runs the width of their designs. Their complete decks come equipped with top quality, USA made, wheels and bearings from Seismic Skate Systems and trucks from Randal Truck Co. Whether you’re in the market for a small ripper, a laid back cruiser or just a beautiful piece of woodwork check out their store to find your next epic ride when you're out of the water.
Ventana is using offcuts from Potaito Board production in the creation of some of our new surfboards, handplanes and surf supplies. We are also collaborating on some stunning new skateboard designs. Stay tuned!
The Giant Dipper roller coaster at the Santa Cruz Beach Boardwalk is perhaps the most famous wooden structure on the West Coast. Complete with its landmark red and white structure, spectacular view of the Monterey Bay, and speedy successive dips and fan curves, the Giant Dipper keeps new and old generations coming back for more.
The folks at Santa Cruz Beach Boardwalk keep the Giant Dipper running safely and looking great at all times.That means occasionally replacing pieces of the coaster's wood. We're excited to have received one of these boards to use in the creation of future Ventana surf products.
Ride the Giant Dipper right here!
Tenbrook Archery makes incredible accurate and beautiful custom wood longbows and recurves right here in Santa Cruz. They also use some of the most gorgeous woods on the planet. Woods like mango, koa, black and white ebony, walnut, etimoe, myrtle and more.
Not wanting any wood to go to waste, Tenbrook provides Ventana with offcuts from the production of their craftsman bows. We use the woods to create surf supplies. Two great local companies working together and creating stunning wood products.
Soif is a Santa Cruz restaurant, wine bar and wine retail shop that provides you with the opportunity to explore a vast variety of wines in a sophisticated and friendly environment. Great Food, Great Wines, Great Times.
Since opening, their goal has been to provide a comfortable place to drink great wine and eat food that is as good as the wine, and then, if the wine is to your liking, to be able to buy some and take it home. They carry wines that are usually a challenge to find: reflective of their origin, expressive of the vineyard and the vintage and the traditions of their region, wines that are not a commodity, but limited and handmade, wines of great provenance and flavor.
Soif provided Ventana with Douglas fir joists removed from their bar as part of their remodel project.
The Santa Cruz Dream Inn has something for everyone. Take in Monterey Bay sunrises from your balcony; watch the surfers (or join them!), and enjoy the pool, spa and sound of the ocean waves. Their retro-chic boutique rooms offer stunning views of Monterey Bay from your own private balcony or semi-private patio.
The folks at the Santa Cruz Dream Inn provide Ventana with their spent key cards. We use them to create upcycled guitar picks that we include with each Ventana Save-A-Surf Box!
Pitzer and Sons Construction
Steve Pitzer contacted us to donate some beautiful old growth redwood that was recovered from a trellis used to cover a shuffleboard court at Montevalle Park in Scotts Valley, CA.
Thamer Design & Woodworking does amazing cabinet work and furniture. Devin Thamer provides Ventana with Bay laurel, cypress and other offcuts from his projects. We use the woods in our Save-A-Surf Boxes, Reclaimed Wooden Belts, Bodysurfing Handplanes and Wooden Surfboards.
The Food Lounge is a community-minded event venue, commercial incubator kitchen and full service food organization aimed at fueling, educating and inspiring Santa Cruz through exceptional food, events, art and entertainment.
When the Food Lounge replaced their old bar with a beautiful new one, they donated the replaced wood to Ventana to use in future products.
Hive & Hum is an urban mercantile. Husband and wife partners, Gary and Jodi Marisich, are creating a lifestyle shop of home, garden, gifts and apiary goods inspired by the humble bumble of the Honeybee.
During the build out of their new retail space in Santa Cruz, they were left with beautiful red oak and poplar offcuts. They donated the wood to Ventana for us to use in the creation of surfboards, handplanes and supplies!
Santa Cruz Signs is an award-winning, full service sign shop servicing all of Santa Cruz, Monterey and San Benito Counties here in California. Their vehicle wraps, banners and custom signs are among the best in the world and, like Ventana, they are a Save Our Shores Ocean Business of the Year recipient!
Santa Cruz Signs donated a large cache of used, vinyl banners they created for a reggae show. We've collaborated with Totally Tubular Design to turn them into new bags to showcase at our pop up shops!
Alibi Interiors reclaims and repurposes any and all wood to make it beautiful again.
Alibi reclaims wood they source from mossy fences, old floor boards, marine wood and anything else they can find and thoughtfully repurposes it into sustainable goods for the home. And, their workshop is within view of the Ventana Surfboards workshop, providing us with inspiration every day!
From picture frames to custom farm tables, each piece is well designed, hand crafted and usually custom made.
Alibi recently donated to Ventana a selection of beautiful, reclaimed woods for our use in surfboard, handplane and supply product.